For decades, advertising in the Tampa Bay Downs daily racing program has been an effective marketing tool for businesses large and small.
Bronze Partners at Tampa Bay Downs know the value of these ads and have been among the track’s most loyal supporters.
Tampa Bay Downs ensures that Bronze Partners have prominent locations in the racing program, which are never overfilled with advertising.
Bronze Partners also enjoy daily advertisements on Tampa Bay Downs’ electronic message board, which is part of the odds board in the racetrack infield. These ads are visible for a total of more than 10 minutes each race day.
Pricing begins at $1,000.
High-visibility, trackside signage is among the best way to impact the 400,000-plus horse racing fans, poker players and others who will visit Tampa Bay Downs during its annual live racing season from July 1, 2023, through June 30, 2024.
These full-color horizontal signs, 3-feet by 8-feet, are seen countless times daily by fans watching live races or checking out the odds board or 30-foot big screen TV in the racetrack infield.
Silver Partners often complement these signs with video ads on the 30-foot big screen or with ads in the daily racing program.
Silver Partners enjoy the great value offered by these advertisements. Similar advertising at other Tampa Bay area sporting venues, such as professional ice hockey or spring training baseball games, is not as cost-effective.
Pricing begins at $2,500.
Companies have sponsored big annual events held at Tampa Bay Downs for decades. These events represent great opportunities to impact crowds of 5,000-10,000-plus fans and target key demographics.
For Gold Partners, naming rights to such events as Kids and Family Days are among numerous opportunities which include television, radio, print and Internet marketing.
For years, Kids and Family Days in the Picnic Pavilion Area have been traditional outings for many in the North Pinellas County and Northwest Tampa communities to enjoy racing and camaraderie.
Gold Partners often secure signage and daily racing program advertising in conjunction with their special-event package.
Pricing begins at $5,000.
Businesses large and small can build brand-awareness and drive sales through marketing opportunities at Tampa Bay Downs.
Platinum Partners impact racing fans with high-profile sponsorship, such as Trainer of the Month and Jockey of the Month awards.
Florida Cup Day stakes races, such as the $110,000 Sprint, have enjoyed media coverage in the Tampa Bay Times, Daily Racing Form and BloodHorse.
Throughout the live racing season, these awards and/or races are promoted in the daily racing program and have their own presentation in the Tampa Bay Downs winner’s circle, which is announced to the crowd and televised on the track’s 30-foot big screen and on TV sets throughout the track.
These events are often published in various local and national publications, and always are featured on Tampa Bay Downs’ official Website.
Platinum Partners also enjoy the benefits of trackside signage, daily racing program advertising and commercials on the digital boards, as well as public-address announcements and additional Website presence.
Pricing begins at $7,500.
Tampa Bay Downs offers numerous marketing opportunities for businesses to build brand-awareness and drive sales.
The highest-impact sponsorship is naming rights to one of Tampa Bay Downs’ stakes races, which feature top-flight horses running for purses up to $400,000 and media coverage of the event in the Tampa Bay Times, Daily Racing Form and BloodHorse, plus coverage on televised sports news programming.
A company-sponsored stakes, such as the annual Grade III, $400,000 Lambholm South Tampa Bay Derby, also is televised in hundreds of simulcast wagering outlets nationwide and is published in tens of thousands of racing programs in the United States and Canada.
Diamond Partners enjoy the benefits of trackside signage, daily racing program advertising and commercials on the simulcast signal, as well as public-address announcements and additional Website presence. Hospitality is also a benefit to Diamond Partners.
Pricing is available on request.